Every device connected to the Internet is assigned a number known as an Internet protocol IP address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet. This is information that is recorded about users so that it no longer reflects or references an individually-identifiable user. This is information that you provide to us which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Google, such as information we associate with your Google Account.
A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened.
Pixel tags are often used in combination with cookies. A Referrer URL Uniform Resource Locator is information transmitted to a destination webpage by a web browser, typically when you click a link to that page.
This is a particular category of personal information relating to topics such as confidential medical facts, racial or ethnic origins, political or religious beliefs, or sexuality. Like most websites, our servers automatically record the page requests made when you visit our sites. A unique identifier is a string of characters that can be used to uniquely identify a browser, app, or device.
Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. Unique identifiers can be used for various purposes, including security and fraud detection, syncing services such as your email inbox, remembering your preferences, and providing personalized advertising. For example, unique identifiers stored in cookies help sites display content in your browser in your preferred language. Learn more about how Google uses cookies.
On other platforms besides browsers, unique identifiers are used to recognize a specific device or app on that device. For example, if you watch videos about baking on YouTube, you may see more ads that relate to baking as you browse the web.
For example, advertisers may upload data from their loyalty-card programs so that they can better understand the performance of their ad campaigns. Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. Learn more. You can learn more here. For example, we may display a Google Doodle on the Search homepage to celebrate an event specific to your country.
This means the Google affiliate that is responsible for processing your information and for complying with applicable privacy laws. When we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, we may disable your account or take other appropriate action.
In certain circumstances, we may also report the violation to appropriate authorities. We also use this information to help protect your account. For example, we analyze how people interact with advertising to improve the performance of our ads.
For example, we continuously monitor our systems to look for problems. And if we find something wrong with a specific feature, reviewing activity information collected before the problem started allows us to fix things more quickly.
All these things help to determine your location. You can use your device settings to enable Google Location services. Like other technology and communications companies, Google regularly receives requests from governments and courts around the world to disclose user data. Respect for the privacy and security of data you store with Google underpins our approach to complying with these legal requests.
Learn more in our Transparency Report. For example, we use cookies to analyze how people interact with our services. And that analysis can help us build better products.
We can then redesign that feature and improve the product for everyone. Google Analytics relies on first-party cookies, which means the cookies are set by the Google Analytics customer. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites. For example, an advertiser may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic.
There are over 2 million non-Google websites and apps that partner with Google to show ads. For example, if you add a credit card or other payment method to your Google Account, you can use it to buy things across our services, like apps in the Play Store. We may also ask for other information, like a business tax ID, to help process your payment.
In some cases, we may also need to verify your identity and may ask you for information to do this. You may also see personalized ads based on information from the advertiser. If you shopped on an advertiser's website, for example, they can use that visit information to show you ads. If you add your phone number to your account, it can be used for different purposes across Google services, depending on your settings. For example, your phone number can be used to help you access your account if you forget your password, help people find and connect with you, and make the ads you see more relevant to you.
For example, information about security threats can help us notify you if we think your account has been compromised at which point we can help you take steps to protect your account. Blocking this cookie would prevent Google Docs from working as expected. Some examples of how we use your information to help keep our services safe and reliable include:. When showing you personalized ads, we use topics that we think might be of interest to you based on your activity.
For example, you may see ads for things like "Cooking and Recipes" or "Air Travel. And we require the same from advertisers that use our services. Your device may have sensors that can be used to better understand your location and movement. For example, an accelerometer can be used to determine your speed and a gyroscope to figure out your direction of travel. For example, we operate data centers located around the world to help keep our products continuously available for users.
When lots of people start searching for something, it can provide useful information about particular trends at that time. Google Trends samples Google web searches to estimate the popularity of searches over a certain period of time and shares those results publicly in aggregated terms.
For example, we allow YouTube creators and advertisers to work with measurement companies to learn about the audience of their YouTube videos or ads, using cookies or similar technologies. Another example is merchants on our shopping pages, who use cookies to understand how many different people see their product listings. Learn more about these partners and how they use your information.
For example, when you type an address in the To, Cc, or Bcc field of an email you're composing, Gmail will suggest addresses based on the people you contact most frequently. For example, we process your information to report use statistics to rights holders about how their content was used in our services.
We may also process your information if people search for your name and we display search results for sites containing publicly available information about you. For example, we collect information about views and interactions with ads so we can provide aggregated reports to advertisers, like telling them whether we served their ad on a page and whether the ad was likely seen by a viewer.
We may also measure other interactions, such as how you move your mouse over an ad or if you interact with the page on which the ad appears. This activity might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services like AdSense or analytics tools like Google Analytics , or it might embed other content such as videos from YouTube.
These services may share information about your activity with Google and, depending on your account settings and the products in use for instance, when a partner uses Google Analytics in conjunction with our advertising services , this data may be associated with your personal information. Learn more about how Google uses data when you use our partners' sites or apps.
Privacy Checkup Looking to change your privacy settings? Contents Introduction. Information Google collects. Why Google collects data. Your privacy controls. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.
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Or call us for help setting up your account. If you need support to set up a Google Ads account, please fill in this form and we will do our best to get back to you within 2 working days. Show up when people search for what you offer Google is where people search for what to do, where to go and what to buy. Get started Get started. Get the results that matter to you. Set a budget that works for your business Google ads give you control over your advertising budget. Hughes said.
The group, has in fact, published a revised version of its standards. The commission asked for comments late last year and indicated it was interested in whether ad targeting is best dealt with through some sort of industry self-regulation. The N.
AOL, Yahoo and Microsoft all do. But it has remained a member because it was involved in setting up the group and so many people think DoubleClick is trying to keep track of their behavior.
So why would Google apply to be a member? We believe the organization plays an important role in the advertising industry and we would like to be supportive, possibly as formal members.
You should not assume anything about future business plans based on our application. Why should Google add this garbage to their home page? They runs in the background and constantly do random searches to clutter the snooping by Google and the rest, without showing in your screen or slowing down your PC. Should a consumer search for them before he uses Google search? As most other corporate home pages become unreadably cluttered and infested with intrusive advertising garbage, Google is an oasis, even BEFORE you type in your search term.
Google is very smart at utilizing free opportunities to build its brand and its users first image. Everyone knows that putting a privacy link up will have not even a nano sized impact on its usage. But, by fighting this it keeps its users fist perception going.
Okay, I am offering my services as a usability consultant for free here. They can add Privacy and clarify their homepage at no net gain in verbage like this:. Who goes directly to Froogle anyway? Lose 1 word. No net change in words.
The corporate page should link to Google. In all fairness to Google, on MY home page — the iGoogle personalized version — there is a Privacy Policy link clearly visible at the bottom of the page.
I think Google is in the clear on this one.
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